Brava Antifreeze Poster
A poster designed for Brava Motor Oils' two antifreezes made specifically for BMW and MINI vehicles. A BMW that is half green and half blue, set among snowy mountains, shows the colors of the two products and which car each one is for at a glance. The poster was printed to hang on the walls of service shops and parts dealers.
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The challenge
Brava had launched two separate antifreezes for BMW and MINI vehicles: LC-18 for 2018 and later models, and NF+ for 2017 and earlier. A mechanic or car owner glancing at a workshop wall for a few seconds had to be able to tell the two products apart, see which one fits their car, and notice the brand's guarantees.
The solution
The products' own colors became the core idea of the poster. The BMW in the middle is split down the center, its left half painted in the green of LC-18 and its right half in the blue of NF+, with each bottle standing above its side. The snowy mountain landscape and falling snow tie the antifreeze to winter and cold.
At the top sit the Brava logo, a large, bold "BMW & MINI" headline and the subheading "Antifreezes Made for BMW & MINI", followed by the points Original Quality, Excellent Performance and Excellent Protection. In the lower section, the two products are separated into two panels in their own colors, each with a snowflake icon and a short note on which model years it suits. At the very bottom are the Insured Product, 5-year / 250,000 km protection and First and Only in Türkiye badges, a QR code and the brava.com.tr address.
The result
Brava now has a promotional poster that presents both antifreezes side by side without confusion and reads well from a distance. The poster has been printed and is in use on service and workshop walls.
