SEO Services: Being Found on Google for the Right Searches

SEO (Search Engine Optimization) is the work of telling Google what your site is about, who it serves and why it can be trusted. It has three parts: a site that is fast and works properly, pages built around what customers actually type, and trust earned over time. GEO and AEO are built on top of this foundation.

What I do in SEO

Technical SEO

So that Google can find and read your site without problems:
- Speed and Core Web Vitals: image compression, removing unnecessary code, aiming for green on Google PageSpeed
- Mobile friendliness and HTTPS
- Indexing: sitemap, robots.txt, canonical tags, broken links and 301 redirects
- Page titles, descriptions and heading hierarchy (H1, H2, H3)
- Structured data (schema.org): business, service, product, frequently asked questions
- hreflang for multilingual sites

Keywords and content

  • Finding what your customers actually search for: Search Console data, Google's suggestions and the searches your competitors appear for
  • One strong page for each important search; merging pages that compete with each other for the same search
  • Service pages, blog posts and, where needed, city pages
  • Meaningful internal links between pages

Local SEO

To show up for searches like "... near me" or "... in Kadıköy":
- Google Business Profile: the right category, opening hours, photos, services, replies to reviews
- Your business name, address and phone number written the same way everywhere
- City or district pages where needed

Measurement and reporting

Google Search Console and analytics setup. A short monthly report: how often you appeared for which searches, how many clicks you got, which pages moved up, and what's next.

SEO-friendly website vs. SEO services

Every site I build already includes basic SEO: speed, mobile friendliness, headings, a sitemap and Search Console setup (Business Website). SEO services are the ongoing work of getting a live site, whether I built it or someone else did, to show up for more searches and rank higher over time.

How long does it take?

The effect of technical fixes shows within a few weeks. New pages usually take 3–6 months to settle into the rankings, longer for competitive searches. That's why my first report also says how long each search might take.

SEO, GEO and AEO

SEO is about showing up in Google's list of results. On the same foundation, AEO is added to become the answer in answer boxes and voice search, and GEO to be mentioned in AI answers like ChatGPT and Gemini. I explain the difference between the three in one table.

Frequently asked questions

What is SEO?

SEO (Search Engine Optimization) is all the technical, content and trust work done so that a site ranks high for relevant searches on search engines like Google and Bing.

Do you guarantee the number one spot on Google?

No, nobody can. Google decides the rankings and they change with the competition. Be careful with companies that give guarantees. I write down clearly what's being done, why, and what we expect for each search.

SEO or Google Ads?

Ads work right away but stop the day you stop paying. SEO starts slowly but the effort adds up. For a new business I usually recommend both: ads for customers now, SEO for lower costs in the long run.

Can you do SEO on my WordPress site?

Yes. I can review and plan on any platform. For the implementation I do as much as WordPress allows, and I also note problems caused by the theme or plugins in the report.

Do you buy backlinks?

No. Bought links break Google's rules and can get your site penalised. Instead we aim to earn natural links through industry directories, business partners, news and content worth sharing.

Monthly or one-off?

Either. Technical problems are often fixed in one go. If new content and follow-up are needed, working monthly is more effective.

SEO, GEO and AEO

Related services

SEO, GEO and AEO page

Get a quote

Let's make something good together.

Send me your site's address and the Google search you want to show up for; I'll get back to you with a free first look.

zafer@zaferyilmaz.com.tr